 Industry Veteran Bob Cooney to Represent Zero Latency and the World’s Only Warehouse-Scale Multiplayer Free-Roam Virtual Reality Game Arenas at Amusement Expo International in Dallas Learn About the Cutting Edge of Location-Based Virtual Reality Entertainment at Zero Latency Booth #1117 Melbourne, AUS – March 10, 2017 – Zero Latency, the pioneer and world leader in free-roam virtual reality gaming, can’t possibly recreate the wildly immersive multi-player experience and sheer scale of their American and overseas warehouse-sized game arenas on the Amusement Expo International floor. However, they can enlist industry veteran Bob Cooney to staff the Zero Latency booth (#1117) to share a wide range of details and field questions from potential operators about how these arenas are raising the bar for location-based entertainment. “Pundits are finally realizing that virtual reality is going to explode out-of-home before it catches on in the consumer market, and Zero Latency’s game arenas are at the forefront of this breakthrough,” states Cooney. “I’m going to the Amusement Expo International to help frame the opportunity of multi-player virtual reality for operators. While VR is still relatively new, and even experienced industry insiders and seasoned operators have questions, Zero Latency has eighteen months of retail operation experience to share.” Cooney has made a name for himself through a career spanning several decades bringing cutting edge technology to the amusement industry. He was founder and chief executive of NASDAQ-listed laser tag pioneer Laser Storm and later an initial member of the Global VR executive team, which introduced the first commercially successful virtual reality arcade game, the VR Vortek, and the first successfully licensed AAA PC-to-arcade game conversions. Cooney went on to become VP of marketing and business development of Ecast, the digital content provider for broadband-enabled jukeboxes, and COO of NTN Buzztime, the networked trivia game company. Cooney has been a driving force behind the development of numerous top-earning licensed games, including products based on EA Sports PGA Tour, X-MEN and Stargate. Cooney has been involved in VR since 1991, when he co-developed Laser Storm and Virtuality VR Centers with Edison Brothers Mall Entertainment. “I remember sitting around musing about how amazing it would be to combine the free-roam physical aspects of laser tag with the immersion and creativity of synthetic worlds available through VR,” recalls Cooney. “Zero Latency is the realization of that dream.” Zero Latency-powered game arenas currently operate internationally in Melbourne, Tokyo, and Madrid. Domestically, Kalahari Resorts hosts arenas operated by Family Entertainment Group in their Wisconsin Dells and Pocono Mountains locations while Main Event Entertainment features one in their Orlando location. An industry-leading six players, soon expanding to eight, can play cooperatively in arenas as small as 2,000 square feet. Players roam together through a dark cityscape fighting off hordes of attacking zombies in “Zombie Survival” or have a family-friendly experience with the “Engineerium” puzzle game that involves exploring a whimsical world where gravity and physics have no bounds. Zero Latency’s extremely immersive game experiences deliver free exploration of richly themed and hyper realistic game environments like never before. These arenas have no physical internal walls, which means players walk, explore, and fight their way through wildly different virtual terrains from the breathtaking vistas of outer space to dense, post-apocalyptic urban settings littered with virtual obstacles, without switching any physical element. Zero Latency players are outfitted with OSVR HDK2 virtual reality headsets and communicate with each through a Razor integrated headphone / microphone unit while wearing a backpack containing an Alienware PC laptop. They also carry a perfectly-weighted, custom-made simulated weapon known as the Blackbird for game sessions that require firepower. Game selection and session lengths can be completely changed instantly, giving operators great flexibility. Cooney will be available in the Zero Latency Booth #1117 at Amusement Expo International March 15 and 16 during expo hours. Walk-ups are welcome but attendees interested in making an appointment should send a request to bob.cooney@zerolatencyvr.com. About Zero Latency (www.ZeroLatencyVR.com) Zero Latency is the pioneer and global leader in free-roam, warehouse-scale, multi-player, virtual reality gaming. The Melbourne, Australia, based company, with game arenas on four continents, is fusing creativity and technology to build the most immersive experiences on earth. Zero Latency was named by Fast Company as one of the Top 10 Most Innovative Gaming companies. # # # ZERO LATENCY MEDIA CONTACT |
